VOLUNTARY FOOD RECALL SUCCESS® READY TO SERVE BROWN RICE SUCCESS® READY TO SERVE WHITE RICE

RIVIANA FOODS INC. P. O. BOX 2636 HOUSTON, TEXAS 77252
TELEPHONE (713) 529-3251
FACSIMILE (713) 529-1661
October 25, 2007

VIA HAND DELIVERY – TO ACCOUNT HEADQUARTERS

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URGENT: VOLUNTARY FOOD RECALL

Re: SUCCESS® READY TO SERVE BROWN RICE, BEST IF USED BY DATE OF
05/2008 (OR BEFORE), net weight 8.8 oz. (250 g.)
SUCCESS® READY TO SERVE WHITE RICE, BEST IF USED BY DATE OF
04/2008 (OR BEFORE), net weight 8.8 oz. (250 g.)

Dear Lady or Sir:

It has recently come to our attention that our SUCCESS® Ready to Serve Brown Rice with Best If Used By Date of 05/2008 (or before) and our SUCCESS® Ready to Serve White Rice with Best If Used By Date of 04/2008 (or before) has been mislabeled for sodium content. Consequently, we are voluntarily recalling these products from the market. Although SUCCESS® and MINUTE® Ready to Serve products share the same UPC codes, please note that this recall does not affect our MINUTE® Ready to Serve Brown Rice or MINUTE® Ready to Serve White Rice. The correct sodium content is listed on the package label of MINUTE® Ready to Serve Brown Rice and MINUTE® Ready to Serve White Rice.

Please examine your warehouse stocks immediately to determine if you have any SUCCESS® Ready to Serve Brown Rice with Best If Used By Date of 05/2008 (or before) or SUCCESS® Ready to Serve White Rice with Best If Used By Date of 04/2008 (or before) on hand. If so, destroy the product. You will be reimbursed for the destroyed goods.

This is a voluntary recall and the U.S. Food and Drug Administration (“FDA”) has approved the use of our broker representatives to contact your retail stores.

Please complete the attached form and return the form to Riviana. Each store will also be requested to complete a similar form which will advise the FDA and us the amount of product marked to destroy and sent to your reclamation center.

If you have any questions, please contact Riviana’s broker representative or Riviana directly at 713-529-3251. We appreciate your assistance in this matter.

Very truly yours,


Thomas M. Forshee
Vice President Sales


Headquarters
Proof of Destruction Form


PLEASE FILL OUT AND RETURN TO
RIVIANA’S BROKER REPRESENTATIVE


We do not have any SUCCESS® Ready to Serve Brown Rice with Best If Used By Date of 05/2008 (or before) on hand. [ ]


We do not have any SUCCESS® Ready to Serve White Rice with Best If Used By Date of 04/2008 (or before) on hand. [ ]


We are destroying cases of SUCCESS® Ready to Serve Brown Rice with Best If Used By Date of 05/2008 (or before).


We are destroying cases of SUCCESS® Ready to Serve White Rice with Best If Used By Date of 04/2008 (or before).



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